So I was out and about yesterday enjoying my Saturday and listening to my ipod when Sade's latest single, "Baby Father" played. After listening for a bit it occurred to me that I've only heard that song maybe 3 times on radio since it has been released. It was released in May.
So I'm wondering how it is that R&B radio is not all over that song. It should be in heavy rotation. But it's not. Why? Well it's not because apparently corporate radio doesn't own a piece of Sade's record company, Sony. So since it, corporate radio, can't make money on playing the song through the backdoor it doesn't play the song.
So we, the listeners, are left with a music playlist which typically consists of 20 to 25 songs. Compare that to when independent radio existed and some radio stations had a general playlist of 40 or more songs depending on the format.
A 40 song playlist allows for playing more than the current top 20 and a few recurrent hits. It allows a radio station music director to go off the beaten path. And going off the beaten path equals variety.
Anyway, it's likely Sade's, "Baby Father" isn't going to reach the top 20 or even the top 40 considering the lack of spins it receives. So if I want to hear it I have to turn my radio off and turn my ipod on.
And that is how radio killed itself. By not offering the variety I can have listening to my mp3 player. I can listen to top 10 hits, recurrent hits and oldies all day long. So why turn on the radio, right? Right.