A couple of months ago Apple introduced it's new electronic device the ipad. Since then I really don't remember seeing any advertisements for the ipad. Then it occurred to me Friday, after reading a piece about the ipad in a newspaper and catching a few stories on TV news about it, that Apple didn't need to spend any money on advertising the ipad. Why? Because the so-called news media was giving them millions of dollars in free advertising by doing story after story on the ipad over the last two months.
First there were stories about the unveiling of the ipad. Then stories about the day it would go on sale. Then there were reviews of the device. Then stories about how many millions Apple was expected to sell. Then stories about people waiting on line overnight to buy the ipad. And on and on.
Btw, if you Google "ipad" there are over 47 million results.
If only the media had been following Wall Street as closely as they've followed the ipad we all might have had some warning before the financial meltdown.