My thought is that despite feeling like this campaign was ill-advised it is at least a starting point for a better conversation.
In Georgia, for instance, Black women have abortions at three times the rate that White women do. I have known more than a couple Black woman who have had multiple abortions like Sherri Shepard, the idiot co-host of ABC's The View, who has admitted publicly to having had several abortions. So it seems that there are more than a few Black woman who have used abortion as an after the fact form of birth control. Therefore it seems to me a more effective campaign might have been to educate Black woman on birth control rather than trying to publicly shame them.